Manufacturing Compliance: The Nudge Unit and its Privatisation

February 11, 2014

Blake’s 7 on most levels was more of a warning against absolute state power, whereas the danger at the moment is more the erosion of all aspects of the state that serve as a counterbalance to the power of Big Business. But even so, there are inevitably considerable points of resemblance between Absolute Government and an Absolute Market.

Beastrabban\'s Weblog

Blakes 7 weapon

Federation scientist Cozer and his companion, the freed slave Rashel, await galactic freedom fighter Blake in the Blake’s 7 episode, Weapon.

Last Friday and today, the I newspaper has run articles reporting the impending privatisation of the Government’s Behaviour Insights Team, or Nudge Unit. The article describes the unit as using

‘insights from the emerging field of behavioural economics and psychology to subtly change the processes, forms and language used by government – to achieve outcomes that are in the in the “public good” and save money.’

A boxed article at the side then goes on to explain it more fully, stating that

‘Nudge articulates the idea that people can be persuaded to make the right decisions by simple changes in how choices are presented to them.’

It goes on to explain that the theory was first proposed in a book of the same name, published in 2008 by…

View original post 1,946 more words

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